Ron San Felipe

Senior Designer | Brand, digital, campaign and e-commerce experiences.

GAP inc. / Gap Inc. Direct

Gap Inc. Direct / Studio Promo
Promotional collateral for Gap Inc.’s internal digital photo studio. The work focused on clean editorial composition, photography, and a visual language that reflected the GAP brand while giving the studio its own identity.





Gap Inc. Direct / Fashion Promo
A more image-driven promotional piece built around fashion photography and a restrained layout. The goal was to let the photography carry the piece while keeping the branding minimal and polished.






Brad in Khakis / Project ALS
A custom version of a GAP khakis ad that was current at the time of publication, created for a Project ALS benefit honoring Brad Grey. At the CEO’s request, I composited Brad into the existing campaign image while preserving the original ad and overall composition.